Zito
Haha
Executive Producer ◊ Chief Creative Officer
Haha Zito (Lizandro R. Davila) is a creative executive shaping the future of independent music through style, vision, and precision. As Co-Founder and Chief Creative Officer of 3rd Eye Records, Zito leads the company’s creative direction, branding, production strategy, and content development. His multidisciplinary approach fuses sound, visuals, and storytelling into a unified brand experience, one rooted in culture, design, and lasting impact.
Raised in New York in a home immersed in Latin and rock influences, Zito’s love for music began early. He grew up watching his father play guitar and his brother lead a rock band, planting the seeds for a lifelong creative path. After his father's passing, Zito found new inspiration in artists like Jay-Z, 50 Cent, and Eminem. He began producing beats alongside his brother on a Yamaha Motif ES7, long before tutorials or advanced tools were widely available. Their early sessions, self-taught and resourceful, formed the foundation of his musical language.
Equally drawn to visual storytelling, Zito also explored graphic design, photography, digital art, and video editing — often using little more than a Windows XP computer and raw curiosity. That curiosity grew into a professional creative arsenal. Over time, he developed a style defined by gritty textures, cinematic direction, and bold branding.
Zito's work has appeared in major campaigns, with original music placements for BET, LUGZ Footwear, and Amazon Prime (contributing to the animated comedy Bern Notice). He also earned spotlight coverage from Music Industry Long Island Magazine and took top honors in regional beat battles. Many of these breakthroughs were driven by Zito's hustle and ability to directly connect with decision-makers through grassroots networking and pure determination.
At 3rd Eye Records, Zito plays a central role in artist development, music production, visual execution, and campaign strategy. Whether it’s storyboarding a music video, crafting a brand identity, or overseeing a content rollout, he ensures every detail aligns with the label’s DNA. His leadership style is hands-on, creatively relentless, and grounded in a deep respect for the craft.
Zito has moved in rooms with industry heavyweights connected to Drake, and has shared space with artists like Peedi Crakk, Cuban Link, M.O.P., Royal Flush, and 808 Mafia. These experiences sharpened his understanding of both the art and architecture of the music business.
With his eye on global relevance and his feet grounded in cultural truth, Haha Zito represents the kind of creative leadership today’s music business demands — artist-first, design-forward, and legacy-minded. For Zito, it’s never just about making noise — it’s about shaping the sound and image of a movement that stands the test of time.
The Story Behind the Beat Tag:
“HAHA THIS GUNNA SOUND CRAZY”
The origin of my beat tag goes back to the early days of my music journey, around 2007. At the time, I had a small home studio setup in my bedroom, complete with a recording booth. During family parties, it became the creative heart of the house. My room was always open to my brother, cousins, aunts, uncles, or anyone who caught a spark of inspiration while walking by.
One unforgettable night, the vibe was high. I was with my brother and cousins, playing beats and creating freely. My cousin was about to record a verse when, in the middle of the session, my brother lit from the energy of the moment and sitting beside me shouted,
“HAHA THIS GUNNA SOUND CRAZY!”
It was completely spontaneous. That moment captured everything we were feeling: the excitement, the fun, and the raw passion for music. It felt like time had stopped. We were just in it, surrounded by good energy, good people, and the belief that we were creating something special.
That phrase stuck with me. It became my official beat tag, a sound that now carries the weight of memory and meaning. It isn’t just a catchy line. It represents where I come from, what I stand for, and the love and creativity that filled that room.
When you hear “HAHA THIS GUNNA SOUND CRAZY” on a track, it’s not just a tag. It’s a piece of that night. It’s family. It’s home. And it’s the spark that continues to fuel everything I create.
