CHINO

LA BENDICIoN

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Executive ◊ Artist ◊ Songwriter

Charisma, access, and strategy: Chino La Bendicion embodies all three and more. As a founding partner of 3rd Eye Records, Chino has quickly become a bold and essential force, bridging the electrifying world of nightlife with the precision of executive vision.

A fixture in New York’s elite club scene, Chino is well known behind the velvet rope, personally invited by club owners, trusted by influencers, and respected by artists. He doesn’t just attend events. He brings the energy that transforms the room. While his nightlife presence is legendary, Chino’s true power moves happen behind the scenes and in the studio.

More than a cultural connector, Chino is a rising artist and songwriter who channels his lifestyle, insight, and ambition into lyrical expression. His music reflects the same magnetic presence he brings everywhere; bold, stylish, and unfiltered. With projects in motion and strategic collaborations unfolding, his sound is poised to match his growing business influence.

A natural people person, Chino thrives on building meaningful relationships that unlock opportunity. His ability to connect culture, talent, and strategy has made him a trusted figure across both street and industry circles. For Chino, business and relationships are inseparable, and cultivating high-level connections to propel 3rd Eye Record and himself to the next level is a top priority.

Fluent in both street culture and boardroom negotiations, he has built strong relationships with top DJs, promoters, and rising talent across the Latin and urban music scenes. He is currently developing collaborations with major artists in the Dembow world, with announcements coming soon. Backed by sharp instincts, relentless professionalism, and rare charisma, Chino is shaping the future of the next generation music mogul.

Inspired by industry power players like Birdman and Wack 100, Chino is building a legacy rooted in loyalty, influence, and long-term vision. He is not chasing clout but cultivating culture.

Whether on the mic, hosting exclusive events, brokering deals, or leading multi-artist strategies at 3rd Eye Records, Chino La Bendicion proves that style, substance, and sound can move in harmony.

La Conexión Del Norte (Music Group) is the powerhouse music collective spearheaded by Chino La Bendición, designed to be the cornerstone of a musical empire.

Rooted deeply in the Latin urban sound, La Conexión Del Norte channels Chino’s charisma, business savvy, and street-level authenticity into a collaborative force poised to dominate the scene.

This collective is more than just a group, it’s a movement built on loyalty, ambition, and cultural pride, representing the next chapter in urban music evolution under the 3rd Eye Records umbrella.

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LATEST RELEASE

MUSIC & MEDIA

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Logo with the words 'Conexión de Norte' and 'Music Group' in a gothic font on a black background.